Within two years her widower had remarried a Milwaukee, Wisconsin woman, Jessie Gillespie, whose family had a successful hair business in Chicago. His insurance business reported more than $400,000 in assets in 1922. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at 191 Peachtree St #2500, Atlanta, GA 30303. .social-icon i.fa:hover{ At a very young age he worked as a laborer and peddler, helping his family to eke out a living in the harsh rural area. Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), Click to share on Pinterest (Opens in new window), Ryan Cameron Opens Dough Boy Pizza In Atlanta, Six Flags Over Georgia: Everything You Need To Know Before You Go, ATL Entrepreneur Has A Juicee Way To Distribute Beauty Products, Atlanta Safari Park Opening In March 2023, Ultimate Atlanta Festival Guide 2023: Events & Fun Things To Do, Best Things To Do In Atlanta This Weekend: March 3-5, Atlanta Brunch Festival 2023: Info, Dates, Schedule, Brookhaven Cherry Blossom Festival 2023: Dates, Time, Info, Heres The List Of Movies Being Filmed In Atlanta, Georgia Right Now, Inman Park Festival and Tour of Homes 2023: Dates, Time, Info, Here Are The Best Things To Do In Buckhead, Best Things To Do In Atlanta On A Wednesday. "Herndon, Alonzo Franklin Herndon worked on his fathers plantation near Social Circle, Georgia. Atlanta Journal-Constitution, November 22, 1999, p. A1; August 18, 2002, p. G1. Carole Merritt, The Herndons: An Atlanta Family (Athens: University of Georgia Press, 2002). Employees: 46,000 It is one of a few structures associated with Herndon in Atlanta and the success he brought to the city. Henry McNeal Turner was for many years the leading advocate of black migration to Africa a, Public Company Alonzo Herndon was active in a variety of economic and political causes. } Today the home is registered as a National Historic Place. background: #f4c85e; Herndon was four years old when President Abraham Lincoln's Emancipation Proclamation of January 1, 1863, freed the slaves in the Southern states that had seceded from the Union to join the Confederacy, but was seven when Frank Herndon released them when the war ended. line-height:22px; .archive-title, .page-title, li.sl-related-thumbnail h3, .multipage-links span{ margin: ; You can visit it in Vine City at 587 University Place NW. In 1905, Herndon purchased a failing mutual aid association . } His child Norris B. Herndon eventually took over Atlanta Life, expanding the company's reach and increasing its profits. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. .flex-slider li .caption-content a{color:#fff;} With the Southern economy wrecked, she was forced to accept payment in molasses, potatoes, or other provisions in order to feed her sons. https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, "Herndon, Alonzo Franklin 1. June 26 Horoscope. Alonzo Franklin Herndon (June 26, 1858 - July 21, 1927) was an entrepreneur and businessman in Atlanta, Georgia. .page-template-magazine-template header.header-style-one #main-menu-wrapper, .header a#pull,.home .header a#pull,.header-wrapper header.smaller a#pull,.page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before{ Carole Merritt, director of Herndon Home, takes students on a tour of the house where Alonzo Herndon lived with his wife Adrienne and their son Norris. An extended European honeymoon was partly spent gathering furnishings to refit his Crystal Palace. content:'Main Menu'; 23 Feb. 2023 . Five years later he was one of the original members of the W.E.B. In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University, who influenced his cultural and educational growth. In 1933, Jessie and Norris Herndon turned the ownership of the Crystal Palace over to its employees. } In 1905 he purchased a failing mutual aid association, which he incorporated as the Atlanta Mutual Insurance Association. Company } 587 University Pl NW, Atlanta, GA 30314 on the campus of Morris Brown College. An entrepreneur at heart, he learned barbering and eventually opened his own shop in Atlanta called the Crystal Palace and later founded the Atlanta Life Insurance Company. Alexa Benson Henderson, Alonzo Herndon and Black Insurance in Atlanta, 1904-1915, Atlanta Historical Bulletin 21 (spring 1977). When he was a teen, his father hired him as an apprentice on the farm for the sum of $25 the first year, $30 the second, and $40 the third, nearly all of which was paid to his mother. font-size:14px; ::selection{ His clientele included Atlantas leading lawyers, judges, politicians, and businessmen. font-size:38px; His mother took him, his five-year-old brother, and a few quilts with her, and found work nearby as a day laborer. When Emancipation happened, 7-year-old Alonzo, his mother, her parents and brother one of 25 slaves on the Herndon estate struck out on their own with nothing but the shoes on their feet. Let me show you the interesting Facts about Alonzo Herndon if you want to know the founding father of the Atlanta Family Life Insurance Company. Notify me of follow-up comments by email. border-bottom: 1px solid #f4c85e; border: 1px solid #f4c85e; Having recently come out of slavery, many African Americans lacked formal education and access to higher education. Atlanta Life's business thrived, and they expanded their business into Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Feb. 24 1955. In 1878, at the age of 20, Herndon left his family and moved to Jonesboro, Georgia where he openedhis first barbershop. font-size:14px; His father was Frank Herndon, the white farmer to whose Social Circle, Georgia land Sophenie was restricted. Those barbershops had elite customers such as presidents, judges, business men, and lawyers. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. Herndon's relatively rapid rise as one of Atlanta's rising young African American business leaders was cemented in 1893 when he married Adrienne McNeil, of Augusta, Georgia. background:#111; font-family:Arial, Helvetica, sans-serif; The house's design was attributed to her in a published eulogy by AU president Ware who said, ". 8. Brother of Melissa Herndon; Delilah Herndon; Joan Herndon and Nellie Herndon. 56. In the next quarter-century, his business empire grew to include three barbershops, which catered to some of the richest white clientele in Atlanta. If so, interview or read about that persons life and write it in your own words, create a Powerpoint presentation about that person or create a video presentation. Despite several crises in the industry and lean times generally, Atlanta Life under Herndons leadership survived and progressed into the next decades as a secure and prosperous business. Holla:CJ@AtlantaFi.com. Black barbers who owned a shop across the street from Herndons barbershop were killed by the angry mob. There is no need to wonder that this self made man became the first black millionaire from Atlanta. Steve Jobs. By the time of his death in 1927, Herndon was Atlanta, Georgias wealthiest African American and one of the first black millionaires in the United States. Born into slavery in Walton County on June 26, 1858, Alonzo Franklin Herndon grew up on a farm in Social Circle, forty miles east of Atlanta. @media screen and (max-width: 1024px){ As the founder and President of the Atlanta Life Insurance Company, Herndons empire began small but grew to become an inspiration for Black business. Herndon received only a token amount of public schooling. Alonzo was born on June 26, 1858 in Georgia. .simplesocialbuttons.simplesocialbuttons_inline.simplesocial-simple-round button{ He was known for being a Entrepreneur. border-color:#f4c85e; background:#f4c85e; It also produced his only child, Norris, who succeeded him as chief executive of Atlanta Life Insurance Company. The Company rapidly expanded, establishing branches in Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. How does Alonzo Herndon embody the American dream? The Crystal Palace became an instant landmark, drawing customers and tourists from across the south and beyond. font-size:38px; He began by buying a failing mutual aid association in 1905, when the state of Georgia increased capital requirements for such businesses. He had been approached by a couple of ministers in the community to acquire the company as something for the black community. /*inline margin*/ Alonzo Herndon. 1858) represents an important piece of black history in Atlanta. His barbering business thrived, and he expanded it over the years. .page-template-magazine-template.page .header-style-one .header #main-menu-wrapper a#pull:before { border: 1px solid #f4c85e; In 1905 he became the founder and president of what he built to be one of the United States' most well-known and successful African-American businesses, the Atlanta Family Life Insurance Company (Atlanta Life). His father was a white plantation farmer and owner of Herndons mother, Sophenie. Five years later he was one of the original members of the W.E.B. The family entered freedom in destitution. Herndons barbershop expanded to three shops, attracting Black Atlantas elite. He was a founding member of Booker T. Washington's National Negro Business League in 1900. Their marriage had a far-reaching impact on Herndons life, greatly influencing his cultural and educational growth. ALONZO HERNDON WAS CONSIDERED THE FIRST BLACK ENTREPRENEUR OF ATLANTA IN THE 1800s Hide chat MLK: The Other America The Martin Luther King, Jr. Center for Nonviolent Social Change Heartland. fbq('init', '213902435871547'); 64. In 1913, he signed a partnership agreement with a Kentucky firm, Standard Life. display: block; 31. if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; In 1905, Herndon purchased a failing insurance company, which he incorporated as Atlanta Mutual Insurance Association. Tragically, Adrienne died the same year the house was completed after a bout with Addison's disease, a glandular condition. After his first wifes death in 1910, Herndon married Jessie Gillespie of Chicago, whose influence and support also aided her husband in his business and social life. 1925. After a few months Herndon migrated to the town of Jonesboro, in Clayton County. In 1910, the house was built. Alonzo Herndon, a member of Alpha Phi Alpha Fraternity, died in Atlanta on July 21, 1927 at the age of 69. } Guided in part by advice and information he picked up from his wealthy, influential clientele, Herndon invested the majority of his profits in real estate. His son, Norris B. Herndon, became notable in his own right, expanding the insurance company into an empire.[6]. At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. Alonzo's marriage to Adrienne had a far-reaching impact on his life, greatly influencing his cultural and educational growth. [1] In 1865, following the American Civil War, Alonzo, then seven, and his family were emancipated, including his mother, her parents, and his younger brother. Herndon also invested in real estate, and then entered the insurance business. ." Like BlackAmericaWeb.com onFacebook. Alonzo is also well known as, Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. Copyright 2023 Interactive One, LLC. Alonzo Herndon and Booker T. Washington - Atlanta Life Project. Today's Georgia Birthdays. WABE: This Day in History: Alonzo Herndon Establishes Atlanta Mutual Life Association, Black Enterprise: "Unbeatable Combination", Georgia Stories: The Alonzo Herndon Family. Herndon saved other failing insurance companies by merging their company with Atlanta Life Insurance, claiming his efforts were designed to build confidence in black businesses and save jobs for African American men and women. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance. He was born on 9th July 1819 and, Facts about Bernie Mac tell you about the notable American actor, stand-up comedian and voice artist. It also was in 1905 that Herndon made the significant decision to enter the world of insurance finance, and purchased the struggling Atlanta Benevolent and Protective Association, which had been founded by a local African American pastor. His home was included in National Historic Landmark in United States in 2000. Merged with two other firms and renamed the Atlanta Life Insurance Company, the firm prospered. } Alonzo is originated from United States. color:#fff;} Why do you think the Herndon home displayed windows of Alonzo's heritage? .navigation ul .current-menu-item > a, .navigation ul li a:hover{ FUN FACTS. He incorporated it as the Atlanta Mutual Insurance Association. In 1910 Alonzo and Jessie Herndon built the Herndon Home which at the time was one of the largest mansions in Atlanta. Incorporateci: 1866 as National Travelers Insurance .content .standard-layout .post.format-standard .post-img{ "Herndon was eager to capitalize on it.". Age AintWhat?! Facts about Elias Howe make us talk about the American inventor. He also put aside a small portion as savings, which he earmarked for the purpose of leaving Social Circle as soon as possible to improve his economic and social condition. In 1910, Herndons wife died unexpectedly. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. "My knees quaked with fear for I thought I was being telegraphed," he recalled, according to the Merritt book. Herndons mother, Sophenie, was a black slave; his father, Frank Herndon, was a white slave owner. li.mega-sub-item> ul.sub-menu >li >a:hover, li.mega-sub-item> ul.sub-menu >li >a:focus, Warren, New Jersey 07061 n.queue=[];t=b.createElement(e);t.async=!0; Herndon supplemented the family income by working as day laborer and peddler of peanuts, homemade molasses, and axle grease. Herndon died in Atlanta on July 21, 1927 at the age of 69. In 1922, the name was changed to the Atlanta Life Insurance Company and expanded to several states in the south such as Florida, Kansas, Kentucky and other states. currency: 'USD', color:#5a5d5a; Atlanta Haps Newsletter The family learned to feed themselves by sharecropping, which is whereHerndon began to appreciate the acumen of operating good business when dealing with people, a quality that would come to serve him greatly later in life. In his leisure time, he relaxed at an orange-grove estate he had acquired in Lake County, Florida, which he improved and sold some years later at an impressive profit. Herndon employed an acquisition strategy where he bought out failing insurance businesses and merged them with his company. Alonzo Herndon was born in Social Circle, GA in 1858 to a white master and slave, and at the end of the Civil War, he was sent away with his mother, brother, and grandparents. font-size:14px; Box 1615 Herndon was born on June 26, 1858 in Walton County, Georgia to Frank Herndon, a white farmer, and Sophenie, his slave. His son took over his businesses and . font-size:38px; background:rgba(255, 255, 255, 0.95); After six months Herndon purchased half interest in the shop, entering into a partnership with one of the few free Blacks operating barbering establishments since before the Civil War. .magazine-single-box .header-style-one .header #main-menu-wrapper{ In 1915, he ventured into Alabama, and the acquired another Georgia insurance company, Union Mutual, the largest black-owned insurer in the state. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. .flex-slider li .caption-content h1{ He gave large sums to a local orphanage and kindergarten for black children, and to the city's leading African American church, First Congregational. li.social-icon ul li a,ul.single-social-icon li a i{ He spent his meager spare time peddling peanuts, homemade molasses, and axle grease to earn money to support the family. American executive Alonzo Franklin Herndon (18581927) founded the Atlanta Life Insurance Company, one of the leading insurers in the American South. Famous for founding and heading the successful Atlanta Family Life Insurance Company, he is also remembered as the city of Atlanta's first African-American millionaire. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago. never acknowledged paternity. [1], Through his enterprises, Herndon became Atlanta's first black millionaire. Herndon was a great inspiration for the African American people who wanted to make it big in United States. -webkit-box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.2);box-shadow: 0 14px 26px -12px rgba(255,255,255,0.42), 0 4px 23px 0 rgba(255,255,255,0.12), 0 8px 10px -5px rgba(255,255,255,0.12)}

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