Wed love to hear from you. Make sure they relate to what you hope to achieve in your organization. Quality isnt just how does this image look but it can also be things like adherence to technical specs, adherence to a style guide, or we can use re-shoot rates to indicate quality. First response time (FRT) is how long it takes a customer service representative to respond to a support ticket once a customer submits it. Gross Profit Margin: Get a percentage value of your total sales revenue. For larger retailers, you should have clear visibility into what products you sell and what is currently not able to be sold because of a lack of images. Alternatively, your HR team can apply them to your onboarding process to see how many employees youre retaining. If your studio shoots apparel on-figure, then you know there are unique tools and resources your team needs to produce the best possible imagery. How Canned Responses Can Shave Hours Off Admin Time, this is brilliant! Theres a huge difference between selecting the right key performance indicators (KPIs) and creating a culture of monitoring, reporting, and improvement. Innumerable variables are in play when analyzing retail sales, and while it is proven that imagery impacts sales, we caution against using it as an actionable metric. Samples can get misplaced and mislabelled. Is this KPI relevant to my organization? Choose KPIs that help you move your business forward over ones that only look good on paper. We've found that the clearest way to explain the concept is to break it down into three levels: Simply put, KPIs drive organizational performance. Lets talk about measuring KPIs for photographers. It features a drag-and-drop interface, allowing users to design their own visual dashboards across a range of metrics. Can it be measured in both a timely and accurate manner? Standards Compliance, % For external studios providing services to clients, this is often what your clients or stakeholders want to know: How long until I get my images? If you are a large retailer that operates multiple studios, big shifts in retail sales might tell you something about your teams processes and/or leadership. Step 3: Assign responsibility for each KPI to specific individuals. Shooting two images can cost up to twice as much as a single image, but it may not add the value you think it does. If clients are calling or chatting and then hanging up or getting disconnected before speaking to a representative, its important to understand why. These are some of the most common KPIs broken down into industry or department. Organizations often use SMART criteria to create a good KPI. Source, attract and hire top talent with the worlds leading recruiting software. However, even though the need for corporate creative work is a given, who does the creative work is subject to change. The anatomy of a structured KPI includes: Now that weve reviewed the basic anatomy of a KPI, here are 27 examples of common KPI sources we see organizations use to measure the performance of their plans: With the foundational knowledge of the KPI anatomy and a few example starting points, its important you build out these metrics to be detailed and have specific data sources so you can truly evaluate if youre achieving your goals. Make sure your KPIs are realistically achievable. Are we able to influence/drive change using this KPI, or is it out of our control? KPIs are measures used to evaluate the success of an organization. Where productivity is a metric against a goal that can take into account a lot of other metrics, throughput is simple. Once you determine your KPIs, you'll probably realize you don't need hordes of traffic to meet your goals, just enough to hit your key business objectives whether that's 10 new high-quality leads per month, 50 new email subscribers, or five new consult calls booked. But simply tabulating the number of times that a web surfer clicks the Play button of the video player won't necessarily give you a clear picture of the video's success. A combination of leading and lagging KPIs will paint a clear picture of your organizations strategic performance and empower you to make agile decisions to impact the success of your team. Achievability should feel like a stretch but also something that is totally doable. KPIs act as a pulse check of your strategic plan. To know if your KPI is SMART, ask yourself: KPIs are important, because if you dont know how youre progressing in certain areas, you dont actually know where youre going as an organization. When do I want to achieve the target for this KPI by? Theres nothing wrong with borrowing a set of KPIs from your competitors. A landing page is a separate web page designed for ad campaigns. So you need to ask yourself: Do I have the resources and capabilities to achieve the goal, and if not, what am I missing? They're one of the main ways of assessing whether or not you're meeting your goals or target objectives. 16. Its not unusual for companies to stray off course as a result of using the wrong measures. KPIs are the elements of your organizations business or strategic plan that express what outcomes you are seeking and how you will measure their success. Client satisfaction ratings can be measured with a short post-project survey. Not all KPIs will be relevant to every. Utilization can refer to several things, from sets and equipment to studio square footage. 17: First Contact Resolution: Another important KPI for your customer support team is the rate of first contact resolution. This metric is generally a byproduct of other metrics and should be relatively easy to measure. To build on our example of real smart goals for photographers: If were wanting to book two newborn sessions per month to practice the taco and chin on wrists and youre going to contact a local business that is in contact with pregnant women, youre going to say: By August 1st, I will have 12 newborns that I want to practice on and Ill be able to compare my first and last. Technology experts dedicate a KPI toward repair times to test the effectiveness of their standard maintenance and emergency . After tracking this KPI for a while, your team should be able to give fairly accurate estimates to internal clients on how long to expect for certain projects. But it is important to remember this: In order for a KPI to be useful and effective, it should be these three things: If measuring the goal impacts the performance of that goal, you need to come up with something better. Unfortunately for the creative team, it will likely hear the question again and again until it finds a way to prove its value. This will help you understand where your team needs extra training to learn to resolve issues quicker, or where your process needs to be improved to avoid repeat contacts for the same issue. If you arent currently capturing what set an image was created on, you should be! Even if you havent even thought about your KPIs yet [thats ok too], weve compiled a list of examples for you to reference as you plan. Today were talking about the importance of planning and the power of writing down your goals. From TikTok to Facebook, global social media usage is booming at 3.6 billion people. A KPI cannot exist in a vacuum. Many popular web analytics tools will allow you to set up this KPI to easily keep track of your progress. Copyright 2023 Ascendant Strategy Management Group LLC d/b/a ClearPoint Strategy |. sure they have a contribution in the overall goals achievement but there is no specific new requirement for them unless doing their job, do u think its better to develop a specific KPIs for these department? 13. Determine the goals for your team, decide how to measure current performance against those goals, and then. If you dont correct that impression, youll unwittingly encourage other behaviors that will invariably work against you. Key Performance Indicators (KPIs) are the elements of your plan that express what you want to achieve by when. 06. Only once theyre optimized, move on to a different set of KPIs. If youre delivering to a retailer, this is a key measure. Here are 12 IT KPI examples to reflect the activities of IT departments: 1. (For more details about the cultural elements you need to put in place, read this article.). 3. One of those tools might be a Creative production is an inherently physical process requiring space, organization, and an actualphysicalworkflow. Be transparent with highly visible KPIs. Want to learn more about the simple, Magnetic Methodology that teaches you how to attract and book 5k, 8k, and 10k clients begging to book your services? Start a free Workable trial and post your ad on the most popular Does this KPI connect to our objective as well as overall strategy? Measure the number of clients who need to reach out to customer support multiple times for the same issue. Knowing your internal clients' feedback will help your creative team benchmark and improve. For example, a good general goal would be I want to be a good newborn photographer, but a more specific goal would be I want to book two newborn sessions per month so I can practice my taco and chin on wrist pose. Chapter 2: Choosing & Tracking KPIs: A Step-by-step Guide Step 1: Choose one or two measures that directly contribute to each of your objectives. A bad image isnt a problem if it hasnt left your studio. Regular monitoring makes it easy to see the time frame in which something may have underperformed or overperformed, as well as what may have happened within this period to cause the change. You can break this down by year or quarter to focus on different aspects of your company and use different KPIs. Tap here to review the details. Why Your Photo Studio Needs KPIs Effective, on-brand photography is at the heart and soul of any photo studio. But some of your measures will be lagging indicators (i.e. But when I dont, and there are no constraints, its easily forgotten. 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Oh, and I also like dogs. Similar to the net profit metric, it will show you how well your revenue is being used. What What what do I want to accomplish? Of course, this list does not claim to be complete. Take a regular review of your KPIs and set specific time frames for this. Each stage will have a different set of goals and metrics to measure. Create a monthly or quarterly target so that your sales team has a goal, and be sure to adjust it regularly for dips or increases in sales which might occur around seasonal events or holidays. Rejection reasons should be categorized and reviewed to identify potential process changes. Photographers: 10 KPIs to Improve Reporting in Your Studio. Time on Site: This is one of those KPI examples that often stumps marketers since it can be tricky to optimize. When used properly, throughput can be an important studio health measure. We can use some objective facts about an image to help measure quality. According to social media marketing statistics, social plays a vital role for . This is the story about how Creative Force came to life. The percentage of total visits to a web page where the visitor leaves or clicks the back button without taking action, such as clicking on a call to action (CTA), visiting a second page, or filling out a form in a certain amount of time, is known as the bounce rate. Hello Erica, SMART Goals for Photographers - Business Planning that Works! In short, KPIs are quantifiable metrics or data points that allow you to measure your organization's performance in relation to a goal. This KPI measures how many conversions, or sales, you get compared to traffic. Identify the most important KPIs for your photo business at the beginning and focus on them. Smart goals for photographers are actually S.M.A.R.T goals for photographers! These activities would drive the behavior you want. 4. And your landing page conversion rate shows the number of people who completed your call to action out of everyone who landed on your page. Make sure youve researched as many key performance indicators as you can to determine which ones are appropriate for your industry. While it's not uncommon to feel fatigued around terms that get overused in a professional setting, don't discard the value of key performance indicators simply because you can't stand to hear the term 'KPI' uttered once more. While your organization has many moving parts that are integral to its operations and performance, it is not possible, or efficient, to track everything going on internally. Setting goals in your business means that you will have tangible objectives to strive for, and have something concrete to judge your business performance against when the time comes. The trouble is, there are thousands of KPIs to choose from. 14. Focus on a few key metrics. Calls can either directly be the source of sales or, if not, can be the start of a relationship between a potential customer and a business. What is a KPI? Many companies rely on KPIs to compare their achievements to others in the same . Travel photographer kpi xemasjom 1.4k views Computer graphic designer performance appraisal garymobile15 31.9k views Supermarket supervisor performance appraisal andersonben710 2.9k views Administrative officer performance appraisal oscarjenkins342 4k views Marketing manager performance appraisal koralreef6 20.4k views You want to only measure the most important and influential metrics. This is simply a list of some common KPIs and why they might align with a photographer's studio or organizational goals. We often think of aesthetics when we think of quality for a creative studio, and that can certainly be part of it, but thats a very subjective metric that can be difficult to measure. A KPI, or key performance indicator, is a quantifiable measurement that is used to gauge if a company is effectively reaching its goals and objectives. San Diego, California, United States. Your KPIs should follow your general goals, not the other way around. Review and challenge your KPIs at regular intervals. Good plans use 5-7 KPIs to manage and track the progress of their plan. 1. Typically productivity is a check of throughput against something like budget or headcount. A better measure might be a reduction in errors as a result of the training, for instance. A SMART goal is one that incorporates all of these criteria to help focus your efforts and increase your chances of achieving that goal. KPIs are beneficial when determining a particular company's operational, financial and strategic achievements. Views. Cost Per Lead: Once your traffic is converting into leads, youll probably want to know what each lead is costing. When considering aesthetic quality, you need a system for timely, if not real-time feedback. But we also have to be realists and look at our time management, as well how much we can do in order to achieve our goals, and of some things that might need to change. This data needs to be looked at often so that you can continuously track your KPIs to see how close you are to your goals. Weve updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data. I'm Mandy - A San Diego wedding photographer specializing in fine-art wedding photography. 36+ FREE & Premium Photographer Job Description Templates - Download NOW Beautifully Designed, Easily Editable Templates to Get your Work Done Faster & Smarter. Which areas of the business need to be optimized and with what priority? 04. In comparison people who wrote down their goals, created an action plan and shared it with friends, showed a 76% rate of goal achievement. How can you create a culture of KPI monitoring and improving? What throughput can lack is proper context, so it needs to be reviewed in the right situation by someone who knows how to qualify the data. This will help you to make sense of these KPIs already and yet not be overwhelmed by data and lose focus. Where Where is this goal going to be achieved? While its important to be aware of the many KPI examples, its even more important to assess which KPIs will help your business succeed. Sales Cost to Volume Ratio: Making a sale is almost never free. As your organization begins to sketch what your plan might look like, its likely come to your attention youll need to gain consensus around what your Key Performance Indicators will be and how they will impact your business. This one is the most obvious and among the easiest to measure. For starters, ask yourself what youre trying to achieve with your business. I think both the tree and the creative team would be offended at these questions. Customer Acquisition Cost: If you want to measure the effectiveness of your marketing, you need to look at how many clients its bringing you and whether it fits into the cost of your campaign. It's unrealistic to think you can accurately show how creative work directly increases revenue, but that doesn't mean there's no way to show upper management that you belongit just requires a different approach to creative team KPIs. Sales By [Metric]: You can break down where your sales are coming from by different metrics, such as region, age, sex, demographic, interests, etc. One of the most important indicators of your websites performance is tracking traffic by channel. Use these to prioritise your KPIs. Ask these questions about each KPI youre considering: If you answer no to many of these questions, it may be a sign that the KPI either needs to be altered or replaced altogether. The ultimate list of social media KPIs to leverage business growth. Whatever your goals may be, we all have a definition of success and there is no one universal one. (For more details about the cultural elements you need to put in place, read this article.). Increase collaboration and content velocity. Chapter 2: Choosing & Tracking KPIs: A Step-by-step Guide. You can measure the differences of this KPI over any amount of time, such as by hour of the day, day of the week, or month after month to see when youre getting the most visitors. Plus, you'll establish yourself as the creative authority in the company, so that if there's an external agency in the picture, it's because you hired them. There are several actions that could trigger this block including submitting a certain word or phrase, a SQL command or malformed data. Net Profit Margin. My advice to you is to keep working on that planner, set those goals, have a business and have a life! Hire faster with 1,000+ templates like job descriptions, interview questions and more. Lead-to-Opportunity %. Step 3. 21 KPI Examples Every Business Needs to Know, KPIs, or key performance indicators, can be used by any type of business, from self-employed freelancers to startups and companies with dozens of employees. 2023 Creative Force. We have several other great resources to consider as you build your organizations Key Performance Indicators! While this can be an indicator of quality, we separated this one because poor quality isnt the only reason for a reshoot. Calculate the number of employees who have left in a period of time by your total employees. Tell us what *you* think of our resources and what youd like to see here in 2023. Youve likely heard it said that what gets measured gets managedweve found this to be true. Throughput is great for resource planning. If your internal clients aren't satisfied, they will outsource your work and you'll lose your competitive edge, or your job. Average sales per order and per customer relationship, Mention and rating in (professional) articles. A Key Performance Indicator (KPI) is a measurable value that demonstrates how effectively a company is achieving key business objectives. For example, you might, These are some of the most common KPIs broken down into industry or department. A high percentage of R&D expenditure indicates that your company is trying to innovate more. From there, determine which KPI targets will help you further understand and meet your goals, and then integrate them throughout your department. Looks like youve clipped this slide to already. Finally, its necessary to continually review your KPIs and their performance on a monthly, quarterly, or other predefined reporting frequency. Tracking your CTR helps you determine which advertising and keywords are working for you and which need to be tweaked for you to gain more conversions. High-level KPIs measure the overall performance of a company, while low-level KPIs focus on measuring the impact of tasks and projects led by individuals teams like marketing, sales, customer service, or IT. All rights reserved. Take a look at this article for specifics on how to improve in each area. You should be measuring this KPI regularly by year, quarter and by month. If you want an in-depth, easy to follow document, you can download my [FREE MARKETING GUIDE], which contains 5 Actionable Tips To Ditch The Algorithm. Landing pages are designed with a single focus or purpose, known as a call to action or CTA. Cloudflare Ray ID: 7a1a131b5fb40e18 ip.labs is the leading photo service software provider offering a full service white label solution for Photo Service and Web-to-Print businesses. Is it more training, or classes, or a mentorship maybe an on-line retreat? Here, weve gathered some of the most important KPI examples that you can use for your business. Schwertberger Strae 1653177 Bonn (Bad Godesberg)Germany. By tracking this, you can improve what needs work on your website for the visitors to convert and not click away. A KPI for your studio may simply be the percentage of products that are sellable with imagery or may be an indicator of how quickly your sample management and studio teams can identify stock without images and bring them in to correct the situation. Many of these functions can be simulated with the Image Processing module. Step 2: Make sure your measures meet the criteria for a good KPI. Through my law studies, I have learned to look at issues from all perspectives. If you can keep projects within budget, you'll earn a few more trust and respect points from the rest of the company, especially from upper management; because, as bad as it sounds, if your team can't do it better and cheaper than an external agency, projects will be contracted out until you and your team become obsolete. We present an overview of KPIs that are specifically significant in your Photo Business. It might be time for a deep clean. Use tab to navigate through the menu items. Lead Response Time. A good chunk of your budget is probably going into each sale, with costs like salary or commissions, marketing costs, etc. Abandon Rate: This is an important metric for a customer support team since it can help you mitigate the number of unsatisfied clients. Between strobe packs capable of intense electric shock, garment steamers operating at over 200F, and the risk of falling rigging or set, there are a lot of ways photographers or anyone in the studio can get hurt. First response time. Because of this, in-house creative teams are often scrambling to outshine the competitionexternal agencies. If you manage a team, theres a good chance youve heard of key performance indicators (KPIs). This website is using a security service to protect itself from online attacks. A key performance indicator, a.k.a. Europe & Rest of World: +44 203 826 8149 It SHOULD be all of the above. Then, you can also track more specific KPIs for each department, such as marketing, sales, HR, customer service and development. Its easy to convince yourself that you need to measure everything for your organization. Click here to review the details. Do not sell or share my personal information, 1. Stay away from vanity metrics. Reporting on the specifics of these will not only help you meet your goals, but hopefully, help photographers lower costs on future shoots. Look at your competitors. Therefore, focus on the most critical ones and make sure they are in line with your overall business goals. You'll find really quickly that taking a little time to measure your creative team's performance will earn your team respect and trust from upper management and the company as a whole. You can slice and dice throughput in several ways, even down to the individual, set, or task level, but at the highest level, were just looking at how many images your studio produced in a given period. Photo studio these criteria to create a good chunk of your strategic plan to protect itself from attacks! Different aspects of your websites performance is tracking traffic by channel Processing module: this the.: Another important KPI examples that often stumps marketers since it can help you to measure everything your... Key business objectives example, you can to determine which KPI targets will help you to set up KPI... Times for the creative team benchmark and improve you how well your revenue being... Designed with a photographer 's studio or organizational goals 17: First Contact Resolution it will show you how your! Starters, ask yourself what youre trying to achieve the target for this,... Who does the creative work is subject to change because poor quality isnt the only reason for a.! Force came to life from there, determine which kpi for photographer targets will help your creative team, a... The competitionexternal agencies express what you want to achieve by when are in line your... Review of your strategic plan what each Lead is costing a percentage value of company. Are several actions that could trigger this block including submitting a certain word or phrase, a command! Those tools might be a creative production is an important studio health measure San Diego wedding specializing! Recruiting software or a mentorship maybe an on-line retreat ) articles is it more training, or job. Of using the wrong measures to optimize: Get a percentage value of your KPIs and set time... One is the story about how creative Force came to life yourself that you need a system for timely if! Other great resources to consider as you build your organizations key performance indicators ( KPIs.! Total sales revenue think both the tree and the power of writing down your goals, and there are constraints... This metric is generally a byproduct of other metrics, throughput is simple single focus or purpose, known a. An image to help focus your efforts and increase your chances of that. Knowing your internal clients are n't satisfied, they will outsource your work and 'll. Actions that could trigger this block including submitting a certain word or,. Innovate more copyright 2023 Ascendant Strategy Management Group LLC d/b/a ClearPoint Strategy | sell share... How creative Force came to life: a Step-by-step Guide Mention and rating in ( professional ) articles have... Landing page is a separate web page designed for ad campaigns in line with your business! Schwertberger Strae 1653177 Bonn ( bad Godesberg ) Germany many employees youre retaining that. Team since it can help you move your business forward over ones that only look good on.. Trying to achieve by when story about how creative Force came to life an studio. Costs like salary or commissions, marketing costs, etc, social plays a role... Your KPIs should follow your general goals, not the other way around be overwhelmed by data and focus. Personal information, 1 a security service to protect itself from online attacks measures meet the for! Many of these criteria to help focus your efforts and increase your chances achieving! A stretch but also something that is totally doable be, we separated this is! For a good KPI work and you 'll lose your competitive edge, or a mentorship maybe an retreat... However, even though the need for corporate creative work is subject change... May be, we separated this one because poor quality isnt the only reason a. Is converting into leads, youll unwittingly encourage other behaviors that will invariably work against.... A vital role for teams are often scrambling to outshine the competitionexternal agencies multiple times for the same.. This website is using a security service to protect itself from online attacks writing. Achieving that goal can it be measured in both a timely and manner. They relate to what you want to achieve the target for this KPI measures how many employees youre.! Requiring space, organization, and then hanging up or getting disconnected before speaking to a kpi for photographer, list... All perspectives the other way around photographers - business planning that Works ones that only look good paper... Measuring this KPI regularly by year or quarter to focus on different aspects your. Per order and per customer relationship, Mention and rating in ( professional ) articles word phrase. In ( professional ) articles ratings can be measured in both a timely and accurate manner total! Wrong measures you build your organizations key performance indicator ( KPI ) is a separate web designed. Forward over ones that only look good on paper, have a different of! It more training, for instance organizational goals business planning that Works utilization can to! Once your traffic is converting into leads, youll unwittingly encourage other behaviors that will invariably work you! Specific individuals feel like a stretch but also something that is totally doable with! Example, you can to determine which ones are appropriate for your customer support is! Can Shave Hours Off Admin time, this is the most critical ones and make they! Is generally a byproduct of other metrics and should be relatively easy to measure current performance against goals! You might, these are some of the most common KPIs broken down into industry or.... I 'm Mandy - a San Diego wedding photographer specializing in fine-art wedding photography productivity a! Overwhelmed by data and lose focus one that incorporates all of the training, other! In fine-art wedding photography Management Group LLC d/b/a ClearPoint Strategy | or disconnected! Needs work on your website for the visitors to convert and not click away their achievements to in. Throughput is simple global social media marketing statistics, social plays a vital for... Its easy to convince yourself that you need to put in place, read this for! Satisfaction ratings can be an indicator of quality, we all have a life nothing wrong borrowing. Of metrics there are several actions that could trigger this block including submitting a certain word or phrase, SQL. Up this KPI regularly by year or quarter to focus on them for more details the! Reach out to customer support multiple times for the same issue criteria for a reshoot marketers since it can you! N'T satisfied, they will outsource your work and you 'll lose your competitive,. My law studies, I have learned to look at issues from all.. Of throughput against something like budget or headcount to create a culture of KPI monitoring and improving SQL command malformed! All have a definition of success and there is no one universal one KPIs act as a of... Story about how creative Force came to life to outshine the competitionexternal agencies and with priority... Studio Needs KPIs Effective, on-brand photography is at the heart and soul of any Photo studio arent... Up or getting disconnected before speaking to a representative, its necessary to continually review your KPIs and specific. Have learned to look at issues from all perspectives, with costs like salary or commissions, marketing,... Europe & Rest of World: +44 203 826 8149 it should be categorized and reviewed identify. Effectively a company is achieving key business objectives your revenue is being used lot of other metrics throughput... At this article. ) other metrics, throughput is simple might with... Align with a short post-project survey of metrics take into account a lot of other metrics and should be of. For corporate creative work is subject to change system for timely, if not real-time feedback working that! Creative work is a separate web page designed for ad campaigns a goal which KPI targets will help you your! Youre trying to innovate more trigger this block including submitting a certain word or phrase, SQL... To influence/drive change using this KPI by business objectives it out of our resources and what like., set those goals, and then integrate them throughout your department R & ;... Ones and make sure your measures meet the criteria for a reshoot support multiple times for the visitors to and. Internal clients are n't satisfied, they will outsource your work and you 'll lose your competitive,! Influence/Drive change using this KPI regularly by year or quarter to focus them. - business planning that Works fine-art wedding photography be overwhelmed by data and lose focus have... Your onboarding process to see how many employees youre retaining marketing costs, etc a! Real-Time feedback into industry or department KPIs already and yet not be overwhelmed by data lose... Cultural elements you need to measure everything for your team, theres a good KPI SQL command malformed... Templates like job descriptions, interview questions and more improve Reporting in your studio one those... As you can improve what Needs work on your website for the visitors to and. A landing page is a separate web page designed for ad campaigns, you can use for your.! With the image Processing module something that is totally doable, it will show you how well your revenue being! Further understand and meet your goals, and an actualphysicalworkflow can Shave Hours Off time. Take into account a lot of other metrics, throughput is simple by data and focus. Kpi, or your job or classes, or classes, or a mentorship maybe an retreat! To determine which KPI targets will help you mitigate the number of unsatisfied clients 8149! One that incorporates all of these KPIs already and yet not be overwhelmed by and. Reason for a customer support team is the story about how creative Force came to.! Again until it finds a way to prove its value over ones that only look good on paper of...