Hes a charismatic person, has a terrific presence, and the camera loves him. Michael Berg | Icon Sportswire | Getty Images. It didn't take long for Raji to show Rodgers what kind of moves he truly had in him. Between 1984 with the Oilers and 2000 with the Kansas City Chiefs, Moon was a nine-time Pro Bowler, passing for almost 50,000 yards and 291 touchdowns, and was indeed elected to Canton in 2006. Or Puma "After Hours Athlete." By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. Another odd but successful commercial, in my opinion, is Craig Ironhead Heyward pitching Zest Body Wash. Heyward was one of the most bruising fullbacks to play the game, and Zest used him to introduce body wash to the male consumer. Jessica Simpson is expecting her third child with retired football player Eric Johnson. Earnhardt surpassed all drivers in endorsements back in 2004, and he has yet to cede any ground. But like him, they started in an off-the-grid spot (Richmond, not Edmonton) and quickly proved they belong with the big boys and girls in NYC, Chicago and L.A. Flacco has a reputation for lacking personality and for being a bit wooden. This time, they are bringing a friend. Former running back Emmitt Smith tells Jackson to rethink his comment and asserts that former wide receiver Jerry Rice, who is sitting in the room with them, is the strongest of all time. Stewart has major sponsorships with Coca-Cola, Kraft and Office Depot. Unfortunately, it's the case of big brother picking on his younger sibling. People forget that in 2009, Favre threw 33 touchdowns and only 7 interceptions. It was only a few seasons ago that Kyle Orton was still a starting quarterback in the NFL, but despite that fact he seems to be a forgotten "star" of the past decade. Like nearly every NASCAR driver whose name you recognize, Jimmie Johnson more than doubles his race earnings with endorsement deals. He recalled asking questions such as: "We were trying to test him to see if he could be improvisational," Charney said. The commercial focuses more on his personal story and struggle for success than on his fame as a football player or even his reliance on a particular product. NFL footage NFL Productions LLC. Patrick Mahomes #15 of the Kansas City Chiefs celebrates after defeating the San Francisco 49ers 31-20 in Super Bowl LIV at Hard Rock Stadium on February 02, 2020 in Miami, Florida. After joining the Broncos, Peyton threw 103 of his career 539 touchdown passes and led Denver to two Super Bowl appearances, in 2013 and 2015, including their first win since 1998. Knowing the talent there and Alex's ability to adapt and borderline shape-shift, like Favre magically eluding angry linebackers, I'd bet on Crispin at least making a better comeback than Jets Favre. In the past one to two years alone he's appeared in commercials for Visa, Under Armour, EA Sports, Old Spice and NFL player safety. We learned that Peyton Manning is still funny, the 72 Dolphins are still undefeated --and sometimes, the No Fun League can laugh at itself. Retired NFL Quarterback Alex Smith Enters Partnership With Recovery Footwear Brand Oofos. And then there is Joe Namath selling pantyhose. Broncos quarterback Peyton Manning's combined earnings from his salary and endorsements made him, by far, the highest earning player in the NFL in 2012. Any one of them could be another Manning passing record. Their cerebral approach was defined perfectly by the legendary self-promo headline: "A New Advertising Agency for Companies That Would Rather Outsmart the Competition Than Outspend Them." When the drink was nearly taken from him, Polamalu did not hesitate to take his anger out on the people who got in his way. Former New York Jets running back Matt Snell 1 QB of all-time. Bulls superstar point guard Derrick Rose was knocked out of the 2012 playoffs with a serious knee injury that he has yet to return from. After making the Pro Bowl in 2004, he tore his labrum and rotator cuff and was given up for dead by the Chargers, who had then drafted 6-foot-5 stud QB Phillip Rivers out of N.C. State to replace him. His flash, precision, pizzazz and turbocharged aerial fireworks were unsurpassed. Finally, when you call the number provided by Namath and other pitch folks, youll reach a salesperson whos in business to … you guessed it … sell you a Medicare Advantage plan. Mark St. Amant is a freelance executive creative director/creative director/copywriter and author based in Boulder, Colo. All his work and info is conveniently housed at markstamant.com. So, Marino is: They were (sadly, past tense) as precise with pure, head-exploding, I-could-never-have-come-up-with-that-in-a-million-years-and-I'm-super-jealous! I loved F&Mgreat liberal arts schoolbut let's face it: A "Diplomat" is going to get his ass kicked every time by a Bulldog, a Cougar, a Tiger or a Gator. All of which reminds me of another darkhorseor black sheep, as they call themselves: Like Young with Montana, they had to emerge from a large shadowi.e., the mothership BBH London and creative legends like Sir John Hegarty. the effectiveness of such ads is hardly conclusive, https://www.youtube.com/embed/xffOCZYX6F8, https://www.youtube.com/embed/gZXdjyx4zlk, https://www.youtube.com/embed/_BCWvH2ISyI, https://www.youtube.com/embed/v6mfDJ02VCY, https://www.youtube.com/embed/rvQtn20ytZQ, one featuring an Aaron Rodgers look-alike, https://www.youtube.com/embed/JzQFA2hxyRQ, https://www.youtube.com/embed/fPFgKa6qSGE, https://www.youtube.com/embed/9ikfZelNlPk, https://www.youtube.com/embed/9OolG-Oc0P4, https://www.youtube.com/embed/YUWDPSTUYc8. So he would be: Why? Five players from Super Bowl LIII appeared in the ad, including Tom Brady and Todd Gurley. Tony Stewart is actually one of NASCAR's highest earners in terms of pure salary, but he lags behind the top-earning drivers slightly in terms of endorsement earnings. He's pretty natural and pretty relatable. While the plans themselves are perfectly legal and may be great for many of the 27 million Americans enrolled in them, they often dont deliver everything those pitches seem to promise. But because Elway may not get the recognition of QBs 1-4 on this list, I'd say he's more or less: Specifically, the L.A. office. Rodgers' commercial was one of the more memorable television appearances in recent memory. Weve seen a small sampling of the gems above, but to find the absolute worst acting, you have to travel to the local markets where the players have sponsorships with area businesses. Polamalu cut his hair during the Veterans of Foreign Wars' Mane Event at Heinz Field in effort to bring awareness and offer aid to alleviate veterans' struggles. The best NFL players along with the elite television networks make a huge profit off the commercials that are created involving these top athletes. However, he may have redeemed himself by making fun of everything I just wrote about this his new commercial for Pepsi and Frito-Lay. His latest campaign for Reliant Energy is funny (synchronized swimming FTW), but its his six-second appearance in this Verizon NFL Mobile commercial that still makes me laugh every time. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. Aside from one crazed fan who continually shows up in the ads, everyone else seems oblivious to the fact that Aaron Rodgers is famous, or even a football player at all. Allstate got the ball rolling in 2005 when it made a deal to place its logo across goalpost netting throughout 30 Division-1 college football stadiums. The average career length for NFL players is 3.3 years, according to the NFL Players So he was "only" a second round pick by the San Diego Chargers. Lakers big man Dwight Howard might not be having a great year on the court, but off the court he's doing as well as he ever hasat least in terms of lucrative endorsement deals. See the Super Bowl commercials in the order they aired, Your California Privacy Rights/Privacy Policy. Wieden, at least from my outside POV, also still acts like thatlike it's '82, they're just a skinny, flat-footed agency still trying to get a shot at the bigtime. Brees may be a successful quarterback, but no one has patience when one man can manage to create traffic miles long by blocking the entrance. And your doctors or hospital may not accept those plans. Have questions about this ad or our catalog? Touchdown for tech? And because of his extensive portfolio, there are plenty of opportunities for excellence and crap. He kicked conventional training and recovery to the curb and created the TB12 Method and brand, based on the heretofore ignored concept of muscle pliability, which will keep him playing at a high level well past when human males are supposed to. Super Bowl MVP, 12-time Pro Bowler, a Comeback Player of the Year, and coming off a season throwing 32 touchdowns to only 5 picks, Brees seems to be improving with agejust like: Once given up for dead like Brees and lumped in with other monolithic, legacy network agencies, IPG-owned FCB has made its own rousing comeback, boasting eye-popping stats for Burger King's "Whopper Detour" (FCB New York) and Glad "Torture Tests" videos (FCB Chicago); new-biz wins like GE Appliances, Kleenex, Hotwire. And it's rare that you see one of the bigger companies pull back from their sports marketing investments.". His "discount double-check" commercials have proved especially popular. Tables crash and plates smash as 44 players and ex-players from Jim Brown (oldest at 82) to Saquon Barkley (youngest at 21) join the mayhem. California boy Elway didn't want any part of that East Coast trainwreck. He held virtually every passing record in league history. Mayne wanted to know how to describe Smith's speed, and it took him a second to figure out the answer. 2023 CNBC LLC. A trusted health insurance agent can also help. He made the most money overall of the four drivers to crack the top 50, but netted the least race winnings. 10 Legendary Quarterbacks and the Ad Agencies Most Like Them, No Lay's Chips? And they just keep finding new, unconventional ways to, like Brady, keep winning with less. Those pitches, which also flood our mailboxes during this enrollment period that ends Dec. 7, complicate what can be a mind-boggling array of insurance choices. Alex Smith, the first overall PEOPLE exclusively unveils the Kansas City Chiefs quarterbacks new campaign with Head & Shoulders, in which he costars with longtime hair icon and retired There is no breakdown of Michael Phelps' earning available, but he's worth upwards of $50 million, the vast majority of which he earned through endorsements. All the hardware you'd ever want. His major sponsorship deals include Chevrolet, Wrangler, Budweiser, Domino's Pizza, Gillette, TaxSlayer and KLN Family Brands. Who knows how much money there is in swimming alone? Submissions should come only from actors, their parent/legal guardian or casting agency. When he retired, Peyton was perhaps the most revered and famous QB to ever play the position. And he doesn't take himself too seriously.". This is the most famous Drew Brees commercial to date, and he has been involved with quite a few over his professional career. Not so much college ball. But in the '80s, he did one thing better than anyonepass. That's due to the Brady mentality that began in Portland back in 1982. In the past he's also appeared in commercials for Oreo, Sprint, MasterCard, ESPN and the United Waysorta. See? So he signed with the New Orleans Saints in 2006, and the rest, as they say, is history. There is quite a lengthy history with retired football players starring in beer commercials, dating back to the 1970s. He went undrafted in the 1978 NFL Draft after two years at West Los Angeles Community College (where?) He's got deals with Powerade, Foot Locker, 2K Sports, Skullcandy and Wilson Sporting Goods, and in 2012 he signed a $260 million contract with Adidas. It features Lewis punishing opposing tacklers with vicious stiff arms on the way to the end zone. By using iSpot.tv, you accept our, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. In the past, The Jeet has shilled for Visa, Fila, and Upper Deck and has also appeared in commercials for ESPN. Or Marc Ecko tagging Air Force One. The Jets QB was part of the first generation who saw athletes selling products like they do today. But EDO's data suggest Mayfield's spots are still gaining momentum now that the Browns having finally won. Not lesser talent, of coursemany of the best creatives in the business are there, or want to be therebut more with brands that had been previously "less than," like Ford, KFC, Old Spice, and to some degree Bud Light (corn syrup debacle aside). Or Sarah Silverman "Great Schlep." I could have easily had Troy Aikman or Terry Bradshaw (four Super Bowl rings each) here. Favre came into the league a good ol' boy from the swamps of Mississippi and never lost his gunslinger approach. Overall, Kobe outearns LeBron by about $4 million per year. National championship at Notre Dame. While Medicare Advantage plans include medical, hospital and drug coverage, they can also feature extra benefits not offered by traditional Medicare, such as dental, hearing and vision coverage with no additional premium. Which made him one of the most prolific passers of all-timea reckless-like-a-fox improvisor on the ground and an eventual Hall of Famer. In addition to lucrative sponsorship deals with Chevrolet, Quaker State and Lowe's, Johnson starred alongside a baby porcupine named Prickle Bear in the most adorable ESPN commercial of all time. Montana, therefore, would be: Not just because they both happen to be San Francisco (just a convenient bonus for me). At the age of 40, which is ancient for anyone not named Tom Brady. But the size, versatility and stealth that made Young a killer is also on BBH NY's side. The most classic commercial involving the future Hall of Famer is no different. There is one caveat: these are not the typical endorsement for Nike or other athletic gear. Its about how you come back from a bad play or the hardest year ever. Over the next seven years, until retiring in 1999, Young won a second MVP, six passing titles, made seven Pro Bowls, threw for 33,124 yards and 243 touchdowns, and rushed for 43 more TDs and 4,239 yards. Today there are more athletes selling more products and making more money for it than ever before. Stranger things have happened. And theyve done it for long sustained drives, much like they do during a game. Eli and Peyton Manning have never been disappointing in their sharing of the same spotlight, and they enjoy becoming entertaining actors when the time arrives. Its easy to get caught up in the latest commercials, but we need to remember not only the history of the game but advertising with NFL players as well. He is most famous for being the longtime quarterback for the San Francisco 49ers, but he played for the Kansas City Chiefs as well. Ill just leave this here for you: Quarterbacks have been the dominant pitchmen on national campaigns. He was ranked the No. JOIN AD METER:Vote on this year's Super Bowl ads, WATCH:See the Super Bowl commercials in the order they aired. 1 1. It's what Progressive's chief marketing officer Jeff Charney calls Cleveland Browns quarterback Baker Mayfield. New Florida quarterback Graham Mertz was on DeMarcus Ware currently ranks number 8 on the NFLs all time sack leaders list. Joe Namath may have delivered the New York Jets last Super Bowl championship, but the old quarterback is throwing a bunch of bull on his TV commercials for private Medicare plans. And he did it with both highlight-reel flash and pure, bootstrapping, blue-collar mental toughness and sheer force of will. This spot from Miller Lite, like Coke, was a success because it used their NFL pitchmen in a way that went against their reputation. That's the network that will carry the Browns' matchup against the Kansas City Chiefs on Sunday. So if you hear about a great gastroenterologist in New York City and she isnt in your Advantage plans network, your insurance may not cover your visit. Slugger Albert Pujols cashed in on years of success with the Cardinals in 2011, signing with the Angels, who offered him the third largest contract in baseball history. Packers quarterback Aaron Rodgers is entering the second-to-last year of his contract in 2013, but you can bet that he's got an extension coming his way that may make him the highest paid player in NFL history. Then Lionel Messi Will Be Moving On, How The Martin Agency's Fast-Break Game Produced Winning Ads for CarMax, When Company's Due, DoorDash Calms the Feeding Frenzy, Producers' Advice for Taming Chaos and Maintaining Momentum, 5 A.I. His most notable commercial? (Inside football joke.). Baker Mayfield #6 of the Cleveland Browns in action against the Pittsburgh Steelers on January 11, 2021 at Heinz Field in Pittsburgh, Pennsylvania. Worst case, they'll be Vikings Favre. 18 Will: DeMarcus Ware. 1 overall out of Stanford, the Colts sucked. He's also been known to promote some really obscure things. Popular Players Kurt Warner Jerry Rice Joe Montana Jim Brown His massive salary is padded with lucrative endorsement deals. Retired NFL running back Marshawn Lynch is relaxing poolside with a tasty beverage in hand and he's about to reveal his Uber Eats order. With Eli set to face off against his brother on Sunday Night Football, he knows the easiest way to win the game is to take Peyton out of the equation. And he was the most visible, gold-standard poster boy for the NFL itself, as well as the quarterback that other quarterbacks wanted to be, thanks to his sustained success, be it on the Indianapolis Colts or Denver Broncos. There is no American athlete who earns a greater percentage of his total income from endorsements than golf superstar Tiger Woods. Drew Brees has been quite a popular figure in recent NFL commercials, and this one involves his role as a leader of the New Orleans Saints. This guy just doesn't get the respect he deserves. But he also had some stumbles and down periodspretty much everything after he left Green Bay (Jets, Vikings and other forgettable situations). Elway was the first quarterback I ever remember refusing to play for the team that drafted him, the Baltimore Colts. Led Dallas to five Super Bowls, winning two. Of the nearly $60 million he earned in 2012, a whopping 96 percent of that came from his sponsors. Despite a prolific college career as one of the most decorated QBs in Big Ten history, in the 2001 NFL draft he was dinged as being too small ("only" 6 feet even) from a very good but not perennial juggernaut football school (Purdue). What would that look like? Bryant's major sponsors include Mercedes-Benz, Coca-Cola, Nike, Panini America and Turkish Airlines. The conceit is a black-tie dinner for the leagues upcoming 100th season. I'm also an ad guy. However, the ad is so powerful that I had to include it on the list. 3 on this list. Hes not everybodys favorite. Subway TV Spot, 'Go Pro for Double the Protein' Featuring Marshawn Lynch, Lay's Kettle Cooked TV Spot, 'Get Lost in the Crunch' Featuring Marshawn Lynch, Frito Lay TV Spot, 'Twas the Night Before Kickoff' Featuring Marshawn Lynch, Ezekiel Elliot, Rob Gronkowski, Xbox One X TV Spot, 'Feel True Power' Song by Kanye West, Subway TV Spot, 'Virtual' Featuring Marshawn Lynch, Uber Eats Uber One TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, Uber Eats Uber One TV Spot, 'What'd The Fox Say', Uber Eats One TV Spot, 'Montell Did It' Featuring Montell Jordan, P. Diddy, Uber Eats Uber One Super Bowl 2023 TV Spot, 'One Hit For Uber One' Featuring Sean "Diddy" Combs, This site uses cookies to provide you with a great user experience.